Led The Home Depot Content Program quality improvement initiative for the entire DIY Articles library, improving revenue and traffic while offering customers a best-in-class online experience.

I feel compelled to stay ahead of technology as it advances over time. That’s why I’ve led many efforts to migrate content from a previous system to a more efficient and technologically innovative one. Here are a few examples.

I created the Copy Tool Kit, The Home Depot’s online copy style guide, with a team of cross-platform copy editors to keep our brand voice clear and content standards accessible. For eight years, it’s ensured consistency across all channels and guidance for external agencies.

In 2019, I co-founded the Accessibility Guild at The Home Depot with partnerships in Creative, EUX, OUX and Engineering to educate and practically socialize accessibility principles throughout the enterprise. The goals of this initiative were to advocate accessibility for every user, to reach underserved markets, and manage corporate risk.

Measuring performance and consistent communications to stakeholders and leadership. Also, fun times with data.

I led content strategy across 100+ digital experience projects, helping customers navigate homedepot.com with clarity and confidence while improving SEO performance.